Benedik is a good coach: experienced, caring, and able to communicate with readers at varying levels.
To be honest, I was interested in this book not because I was interested in buying a franchise, but because I wanted to be a better small business entrepreneur after my retirement from teaching. But I had minimal business background and, at first, was concerned that this book would be way over my head. I was pleasantly surprised. Benedik’s voice is one of a coach wanting her protege to succeed. Her book is well written and well laid out. The information presented builds upon the foundation set at the beginning. My favorite part is the thought provoking collection of quotes from famous people that she generously sprinkles throughout her book. ~ Janet
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