“Keep It Simple” Franchises Have 9 Key Benefits
Are you looking for a business or franchise to own? You might want to avoid one that would require you to be a “Jack of All Trades – Master of None.” You are far more likely to find success with a business that offers just one product or service.
Having worked as a franchise consultant for many years, I’ve had the opportunity to learn about many different franchises. The one area of this industry that has me most excited I like to refer to as a “Keep It Simple” (KIS) type franchise.
This type of business would allow you to focus entirely on just one or two products or services. The types of products and/or services vary but for the most part, they involve repairs and updates to homes and businesses.
The Many Benefits of Owning a KIS Franchise
- Not being trapped in an office: For people who hate being confined to a desk all day long, there are many franchising opportunities that would allow you to escape the office to provide estimates, engage with customers, network with other business owners and do the job.
- Work in the great outdoors: If you love being outdoors, you can choose among many different franchises in which the product or service is performed outdoors. You may want to oversee the crew, or if you have the skills, you can perform the work yourself.
- Work out of your home: Many franchising opportunities are home-based businesses or require a very small office. Some KIS franchisees have a mobile operation.
- Easier to learn: When you are focused on just one product or service, the business is much easier to learn. This allows you to gain a lot of expertise in this one area.
- Startup is much faster: Because you’re focusing on just one product or service, getting started is a lot less complicated. This means you can be up and running in much less time than most businesses.
- Spend less on advertising and marketing: Because your business is narrowly focused, you will save on advertising and marketing costs.
- Established brand credibility: This is vital for small service businesses. Many of these types of franchises involve working in people’s homes and without established brand credibility, homeowners would be reluctant to do business with the company.
- Much less inventory: Because the business is narrowly focused on a single product or service, there is no need for much inventory and the costs associated with storage.
- Scalable business: Many of the franchises in this category are scalable, so you can start small and steadily scale up as you grow. You can add technicians and vehicles as you grow.
For more information on Keep It Simple franchises, contact Trish at Select Franchise Consulting.
If you want more details on the benefits of KIS franchising opportunities, please keep reading. You can also contact me via my websites selectfranchiseconsulting.com and trishbenedik.com.
Types of KIS Franchising Opportunities
Now that you’ve learned about the benefits of owning a Keep It Simple franchise that offers just one product and/or service, I would like to tell you about some of the franchising opportunities in this category. There may be some that you never considered or even heard of.
Residential & Commercial Services
There are a lot of homes and businesses of all sizes that require some type of ongoing service. So, you can be sure there are franchisees or small independent operators out there taking care of things on a regular basis. A lot of these small operators are unreliable, and since franchisors know this, they’ve developed models that address these problems.
Homes and Businesses need the following:
- Gardening and lawn care
- Pool service
- Renovations and remodeling
- Window and power washing
- Hardwood floor refinishing
- And much more
There are some excellent KIS franchises that provide interior and exterior painting services. As a painting franchisee you can run and grow the business and while your employees carry out the actual paint jobs. This can be a very lucrative business. As a homeowner, would you rather trust a professional painter employed by a brand name company or find someone on Craigslist?
Cleaning services are always in demand, both residential and commercial. Even during a recession people need clean areas. This is why these franchises tend to be so successful. Franchises that only use non-toxic products are becoming quite popular as people are more aware of the harmful effects of chemicals. In addition, sanitization is important and the cleaning franchises have pivoted quickly to adding this essential service. Some cleaning franchises are what’s called “master” franchises. They specialize in selling franchises to new owners and getting the cleaning contracts for each franchise they sell. There are many cleaning franchises that only focus on cleaning commercial buildings and/or hotels. Some others only focus on window cleaning, power washing, or water cleanup. Restoration franchises perform the heavy-duty work of cleaning up after a fire, major flood damage or other catastrophes and these franchisees typically work with insurance companies.
Advantages of franchising vs starting from scratch
You may be wondering whether it would be more beneficial to own your own painting or cleaning company rather than buying a franchise. Their are many benefits of these types of franchising opportunities include national brand recognition and the advertising and marketing that goes along with that, both locally and nationally. You also receive training and ongoing support, which is invaluable. Also, many of these types of franchises have a call center that sets appointments for you, which frees you up to grow your business. You won’t get any of these advantages when running your own cleaning company.
There are so many Keep It Simple franchising opportunities out there, so please don’t hesitate to contact me at Select Franchise Consulting for help choosing the right one for you. For more information check out my websites at selectfranchiseconsulting.com and trishbenedik.com. Also, you can learn a lot from my book, “Franchising Without Fear,” which I humbly recommend. The book is available at my website trishbenedik.com, on Amazon, and Barnes and Noble.